Meta Instagram Insights Metrics (clips_replays_count, impressions, plays)

API Metadata

Provider Meta
Status deprecated
Deprecated announced 2025-01-21
End-of-life date 2025-04-21 0
Sources

Meta deprecated several Instagram Insights metrics in Graph API v22.0, effective April 21, 2025 for all versions. Deprecated metrics include clips_replays_count, ig_reels_aggregated_all_plays_count, impressions (on media and user insights), and plays (on media insights). API requests with the impressions metric will continue to return data for media created on or before July 1, 2024, but will return errors for newer media after the deprecation date.