Snapchat Conversions API V2

API Metadata

Provider	Snapchat
Status	deprecated
Deprecated announced	2025-01-01
End-of-life date	2025-01-01 0
Sources	Changelog: Conversions API Introduction

Snapchat Conversions API V2 will be deprecated in early 2025. Version 3 is available and provides improved functionality with a structured, privacy-centric interface for passing web, app, and offline events to Snap via Server-to-Server integration. Developers should migrate to Version 3 using the provided migration guide to avoid disruptions.